Material guidelines for Ikkunapaikka articles

Here are Ikkunapakka’s instructions for producing advertorial content for both print and online advertorials.

All paid content published on Ikkunapaikka follows a specific format, aligned with the site’s editorial content. The editorial team reserves the right to edit and adapt article texts to fit Ikkunapaikka’s concept and make your campaign as attractive as possible.

If you have booked a print advertorial incl. online version, please note that you you do not need to submit two different versions of the text. However, the images must be sent both in print quality and as files edited for the web.

Please forward these instructions to your content producer and/or graphic designer responsible for images.

1. Print

Structure and content

  • Total length 1/1 page max 5 000 characters (incl. spaces)
  • Total length 1/2 page max 3 000 characters (incl. spaces)
  • Total length 1/4 page max 1 500 characters (incl. spaces)
  • Text elements:
    • Title: Make it appealing, considering the publishing environment. Introduction: 1–3 sentences. Shorter works better.
    • Lead: 1–3 sentences. Shorter works better.
    • Content section: 3–10 subsections with headings or a numbered list.
  • All partner content is marked as ad with an “in collaboration with” text.
  • Content that readers find useful or entertaining works best – ideally both.
  • Consider content and style carefully, avoid using “us”. Advertorials shouldn’t be too promotional.
  • Please ensure that the article is written in good Finnish. Texts from translation software won’t inspire trust in readers, and good language expression is important for search engine visibility. Contact us if you need translation services.
  • To ensure the consistent quality of Ikkunapaikka’s content, we reserve the right not to publish poorly translated text.
  • Any text file format is acceptable: doc, docx, rtf, txt. Do not send PDF files.

Images

  • The possible number of images depends on the length of your text (shorter text allows more space for images) and the size of the media space you have reserved. At least one image is required per article.
  • Please send us 2-5 images to choose from.
  • Please ensure to send the largest possible image size for print.
  • Clearly indicate the image source. The client is responsible for the publication rights of images used in commercial articles.
  • Other possible elements: logo, QR code, info box

2. Online

Article examples:

Structure and content

  • Total length 2,000–5,000 characters incl. spaces.
  • Text elements:
    • Title: Make it appealing, considering the publishing environment. Introduction: 1–3 sentences. Shorter works better.
    • Lead: 1–3 sentences. Shorter works better.
    • Content section: 3–10 subsections with headings or a numbered list.
  • All partner content is marked as ad at the beginning with an “in collaboration with” text.
  • Content that readers find useful or entertaining works best – ideally both.
  • Consider content and style carefully, avoid using “us”. Advertorials shouldn’t be too promotional.
  • Please ensure that the article is written in good Finnish. Texts from translation software won’t inspire trust in readers, and good language expression is important for search engine visibility. Contact us if you need translation services.
  • To ensure the consistent quality of the content on our site, we reserve the right not to publish poorly translated text.
  • Clearly mark the links within the text like this: (TEXT LINK: www.example.com) followed by text continuation.

Technical guidelines

  • Submit text, images, and links at least a week before publishing.
  • Any text file format is acceptable: doc, docx, rtf, txt. Do not send PDF files.
  • Mark links opened, not embedded. Links should direct to the client’s pages; affiliate links will not be published.
  • Clearly mark the places for images.
  • No formatting in raw text: no italics, bolding, underlining.

Images

  • At least one image is required per article, up to the number of subheadings.
  • Image size always 2600 x 1394 px, max file size 600 kb.
  • Image formats jpg, jpeg, png.
  • If you want to include a logo, please place it in the main image. Do not send logos separately.
  • Clearly indicate the image source. The client is responsible for the publication rights of images used in commercial articles.

VIDEOS

  • Videos can be included in online advertorials either via a YouTube/Vimeo link or embed code.
  • No need to send the video file to Ikkunapaikka.
  • For YouTube or Vimeo: send the video URL.
  • For other videos: send the embed code.