Material guidelines for Ikkunapaikka branded newsletter 2024

Basic materials:

• Main image 1 300 x 697 px, max size 500 kb.
• Title and text 300–1 500 characters incl. spaces.
• Redirect URL/URLs and possible tracking codes.
• Please submit all materials in Finnish or contact us in advance if you require translation services.

Content:

• The less content, the more likely readers will click.
• The best solution is one effective message, like “Get in Touch”, “Read more about services for travel professionals”, “Register for the event now”.
• Images must always be in color.
• If you want to include a logo, please place it in the main image. Do not send logos separately.
• Header and footer are always standard formatted with Ikkunapaikka’s logo and icons.
• Please note in the text that the newsletter sender is Ikkunapaikka. Therefore, the partner’s text cannot be in first-person “We offer services for travel professionals”, but it should be in third-person e.g., “Company XYZ offers services for travel professionals”.

Schedule:

• If you wish for a specific sending date for your newsletter, arrange it at least a week in advance with Milla Himberg (milla.himberg@ikkunapaikka.fi).
• Branded newsletters for clients are sent from Mon–Thu.
• We try to accommodate partners’ wishes, but to avoid overlaps, the margin in exceptional cases may be 1–2 weekdays. It is in everyone’s interest that there are not two branded newsletters on the same day, therefore in these cases we follow the first come, first served principle.
• Submit materials per email at least three working days before the agreed sending time.