Material Guidelines for Social Media posts
Standard Facebook Post
- Image: 1 200 × 630 px (recommended), aspect ratio 1.91:1 (landscape) or 1:1 (square) accepted
- File format: JPG or PNG, max file size 1 MB
- URL: one external link per post
- Text: up to 500 words (recommended length 50–150 words for best engagement)
- Optional: taggable accounts and relevant hashtags
By request:
It is possible to create a multi-image post, a collage, or share a post originally published on your own account.
Standard LinkedIn Post
- Image: 1 200 × 627 px (recommended), aspect ratio 1.91:1 (landscape) or 1:1 (square) accepted
- File format: JPG or PNG, max file size 1 MB
- URL: one external link per post
- Text: up to 500 words (recommended length 50–150 words for best engagement)
- Optional: taggable accounts and relevant hashtags
General Guidelines
All commercial social media posts are marked with a “cooperation” or “advertisement” tag, as required by Finnish media regulations.
The posting language is Finnish. We reserve the right to edit texts for clarity, tone, or language accuracy when necessary.
Translation work is not included in the listed prices but can be provided upon request.
For multi-post campaigns, please deliver all materials by the first scheduled publishing date.
Please note: if you have also booked visibility in Ikkunapaikka’s newsletter, the same 1300 × 697 px image format can be used for social media posts as well, so no separate image material is necessarily required.
Material delivery: please send all assets three working days before the publishing date to: [email protected].
Thank you for working with us!