Ikkunapaikka’s Media Card
Finnish Travel Industry Journal
1. Contact information
2. Readers
3. Ad Types and Prices in Print
4. Ad Types and Prices Online
5. Terms of Advertising
1. Contact information
Editor-in-Chief
Riikka Krenn
040 547 7682
riikka.krenn@ikkunapaikka.fi
Media Sales
Milla Himberg
0400 478 100
milla.himberg@ikkunapaikka.fi
Layout
Art Director
Juhana Mikkanen
hello@juhanamikkanen.com
Publisher
Ikkunapaikka Oy
Sofiankatu 4 C
00170 Helsinki
Y-tunnus 3413036-4
ISSN 0786-7867
Printing House
Printall AS
Size of the magazine 297 x 420 mm
Printing area 297 x 420 mm
Color 4/4
Printing method offset
Paper UPM Finesse Silk 90 g
Ad materials
riikka.krenn@ikkunapaikka.fi
2. Readers
Ikkunapaikka is the only travel industry magazine in Finland. We reach travel & tourism professionals online and in print. A total of 15,000 professionals read Ikkunapaikka every month.
Readers
- Travel agency personnel 64%
- Transport companies 11%
- Corporate travel managers 9%
- Travel agency management 7%
- Accommodation industry 4%
- Press 3%
- DMO’s 2%
Ikkunapaikka.fi Website
- 15,000 unique visitors per month
Newsletter
- 2,000+ subscribers
- A well liked und trusted news source for professionals with an opening rate of over 50%
- A weekly newsletter collecting the week’s news sent on Fridays
- Branded newsletters possible from Monday to Friday
Social Media
Publication Schedule 2024
| Nr | Reservations | Materials | Published on | Theme |
| 1 | 18.12.2023 | 29.12.2023 | 12.1.2024 | – |
| 2-3 | 11.3.2024 | 15.3.2024 | 28.3.2024 | Travel safety |
| 4 | 20.5.2024 | 24.5.2024 | 7.6.2024 | Sustainable travel |
| 5 | 16.8.2024 | 19.8.2024 | 6.9.2024 | Business travel |
| 6 | 15.10.2024 | 21.10.2024 | 15.11.2024 | Long-haul and winter destinations |
3. Ad Types and Prices in Print
Four-color Prices for Ads
| Size / Frequency | 1 | 2 | 3 | 4 | 5 |
| 2/1 | €8,090 | €7,685 | €7,285 | €6,880 | €6,475 |
| 1/1 | €4,795 | €4,555 | €4,315 | €4,080 | €3,840 |
| 1/2 | €2,730 | €2,590 | €2,455 | €2,320 | €2,185 |
| 1/3 | €1,900 | €1,815 | €1,720 | €1,625 | €1,535 |
| 1/4 | €1,585 | €1,500 | €1,430 | €1,350 | €1,275 |
| 1/8 | €995 | €945 | €895 | €850 | €795 |
Fixed Positions
Front page + 15%
Back cover + 10%
Other fixed positions + 10%
Ad Types
The customer can choose to use the reserved space either for an advertisement or an advertorial. Advertorials are always marked as commercial collaboration.
Advertorial reservations made for print always include also publication online for the same price. The online publication is made after the publication of the magazine with the same content as in print.
Material Guidelines for Print Ads
Material guidelines for articles
Ad Packages
We are happy to build a customized advertising package for your company, combining print and digital advertising. Request an offer at milla.himberg@ikkunapaikka.fi.
Material Production for Advertisements
We are happy to help with material production and/or graphic work. We can also implement the material in its entirety on a turnkey basis. Request an offer at milla.himberg@ikkunapaikka.fi.
4. Ad Types and Prices Online
We offer comprehensive possibilities for digital advertising on the Ikkunapaikka.fi website, on social media and through the newsletter sent to tourism professionals.
Native Advertising on the Ikkunapaikka.fi Website
A native article (online advertorial) is an article 2,000 – 5,000 characters long, which can be produced either by the customer or by Ikkunapaikka’s editors.
Native Article Prices
- Native article with ready-to-publish material produced by the customer €600 + VAT
- Native article with material produced by Ikkunapaikka 2,000 – 3,000 characters €840 + VAT
- Native article with material produced by Ikkunapaikka 3,001 – 5,000 characters €990 + VAT
The customer provides the illustration of the native article or the images can be delivered according to a separate agreement as a production of Ikkunapaikka or from image banks.
Banner Advertising on the Ikkunapaikka.fi Website
Prices for Banner Ads on the Ikkunapaikka.fi Website
| Size | 2 weeks | 4 weeks |
| 300 x 150 px | €250 | €400 |
| 300 x 300 px | €600 | €900 |
| 300 x 600 px | €750 | €1,300 |
Travel Professional’s Newsletter
Ad in Ikkunapaikka’s Weekly Newsletter €300
- Space in the weekly newsletter sent on Fridays
- Content: max 440 characters of text, one image, link
- The newsletter is sent on Friday
- Delivery of the materials by Wednesday of the same week
Branded Newsletter €1,100
- The entire newsletter for one customer, no other content in the same letter
- Content: text max 1,500 characters, 1-3 images, link/links
- Possible days Mon-Thurs
- Delivery of materials 3 working days before sending the newsletter
Material Guidelines for Branded Newsletter
Social Media
- Request an offer on social media collaboration at milla.himberg@ikkunapaikka.fi
- Ad on Ikkunapaikka’s social media channels from €250 + VAT
Job Advertisements in Ikkunapaikka
We apply reduced advertising prices to job advertisements as follows:
- Job announcement as an online publication with ready-made material €200 + VAT
- Job announcement as an online publication with ready-made material + social media package FB and LI combined €300 + VAT
- We recommend including newsletter visibility as well!
Appointment news both in the newspaper and on the website are free of charge.
5. Terms of Advertising
Cancellations
Cancellations must be notified at least 14 days prior to the material deadline. The cancellation of the front page of the print magazine must be notified at least 28 prior to the material deadline. Later cancellations will be charged the full gross price of the advertisement.
Complaints
Complaints concerning printing quality must be made in writing within 14 days after publication of the magazine. Should an advertisement have been left out, published at the wrong time or be proven to have been faulty, the advertisement fee shall be returned in full. No other compensation will be paid.
Invoicing
Terms of payment 14 days, notice period 8 days and late payment interest 8%.
Right of Reference
Ikkunapaikka has the right to inform about the advertising customers in its channels and to use public materials in its own marketing.
Additional Work
The production of materials is included in the price only if separately agreed in advance. Any additional work related to the production, editing or translation of materials or other unspecified additional work will be charged on an hourly basis according to the current production prices.